TY  - BOOK
AU  - Arens,William F.
AU  - Bov�ee,Courtland L.
TI  - Contemporary advertising
SN  - 025613412X (cased)
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising
N1  - Bov�ee's name appears first on previous editions; Includes index; Includes bibliographical references
ER  -