Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Courtland L. Bov�ee ; with the editorial collaboration of Jack J. Whidden. 
 - 5th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xxx, 573, [81] p. :  ill. (some col.) ;  29 cm. 
 - The Irwin series in marketing. .
<br/><br/> Bov�ee's name appears first on previous editions.  Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>025613412X (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.