Baron, Steve. <br/><br/>
Services marketing :  text and cases / 
Steve Baron and Kim Harris. 
 - Basingstoke :  MacMillan Business,  1995. 
 - xii, 254 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>033361836X (cased) 0333618378 (pbk) 
<br/><br/><label>Nat. Bib. No.: </label>GB96-14522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Service industries  Marketing