TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management
SN  - 0130160067 (cased)
PY  - 1982///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -