Aaker, David A. <br/><br/>
Advertising management / 
David A. Aaker, John G. Myers. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1982. 
 - xiii, 560 p. :  ill. ;  24 cm. 
 - Prentice-Hall international series in management. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130160067 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.