Financial dimensions of marketing.  Volume 2,  A source book / 
edited by R. M. S. Wilson. 
 - London :  Macmillan in association with the Institute of Cost and Management Accountants,  1981. 
 - x, [313]-543 p. ;  24 cm. 
 - Macmillan/ICMA series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0333257421 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Finance.