CIM study text, advanced certificate paper 5 :  promotional practice / 
[prepared by] the Chartered Institute of Marketing. 
 - London :  BPP Publishing,  1996. 
 - xvi, 300 p. :  forms ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0751740446 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Sales promotion.