TY  - BOOK
AU  - Phipps,Rosemary
AU  - Simmons,Craig
ED  - Chartered Institute of Marketing.
TI  - Understanding customers 1996-97: CIM workbook, certificate syllabus 
SN  - 0750629150 (pbk.)
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Consumer behavior
KW  - Study and teaching
KW  - Customer services
KW  - Marketing research
KW  - Great Britain
KW  - Examinations, questions, etc
N1  - Includes index
ER  -