Understanding customers 1996-97 CIM workbook, certificate syllabus CIM workbook, certificate syllabus Phipps, Rosemary. creator Simmons, Craig. Chartered Institute of Marketing text Oxford Butterworth-Heinemann on behalf of the Chartered Institute of Marketing 1996 monographic
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368 p. : ill. ; 30 cm. Rosemary Phipps and Craig Simmons. Includes index. Consumer behavior Study and teaching Customer services Marketing research Consumer behavior Great Britain Examinations, questions, etc Marketing research Great Britain Examinations, questions, etc The marketing series 0750629150 (pbk.) 20230123133408.0