Phipps, Rosemary. <br/><br/>
Understanding customers 1996-97 :  CIM workbook, certificate syllabus / 
Rosemary Phipps and Craig Simmons. 
 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1996. 
 - 368 p. :  ill. ;  30 cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750629150 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior --Study and teaching.<br/>Customer services.<br/>Marketing research.<br/>Consumer behavior--Examinations, questions, etc.--Great Britain<br/>Marketing research--Examinations, questions, etc.--Great Britain