@book{147850,
	author = {Phipps, Rosemary. and Simmons, Craig. and Chartered Institute of Marketing.},
	title = {Understanding customers 1996-97 :},
	publisher = {Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,},
	year = {1996.},
	address = {Oxford :},
	note = {Includes index.}
}