TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256122466 (cased)
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
ER  -