Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 6th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xiv, 754 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256122466 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.