Business marketing strategy cases, concepts, and applications Rangan, V. Kasturi. creator Shapiro, Benson P. Moriarity, Rowland T. text Chicago Irwin 1995 monographic
print
xiv, 850 p. : ill. ; 25 cm. V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. Includes index. Marketing Management Product management Industrial marketing Management Marketing Management Case studies The Irwin series in marketing 025616911X (cased) 20230123133407.0