Rangan, V. Kasturi. <br/><br/>
Business marketing strategy :  cases, concepts, and applications / 
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. 
 - Chicago :  Irwin,  1995. 
 - xiv, 850 p. :  ill. ;  25 cm. 
 - The Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>025616911X (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Product management.<br/>Industrial marketing--Management.<br/>Marketing--Management--Case studies.