TY  - BOOK
AU  - Coulson-Thomas,Colin
ED  - Institute of Marketing.
TI  - Marketing communications
SN  - 0750604182 (pbk.)
PY  - 1983///
CY  - London
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Communication in marketing
N1  - Includes index; Includes bibliographical references: p. 335
ER  -