TY  - BOOK
AU  - Ward, Keith 
TI  - Financial aspects of marketing
SN  - 0750616024 (pbk.)
PY  - 1989///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Finance
N1  - Includes index
ER  -