Ward, Keith  <br/><br/>
Financial aspects of marketing / 
by Keith Ward. 
 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1989. 
 - xii, 434 p. ;  24 cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750616024 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Finance.