CIM study text, diploma paper 9 :  Marketing communications strategy. 

 - London :  BPP Publishing,  1996. 
 - xviii, 318 p. :  forms ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0751740489 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing --Management.<br/>Marketing --Study and teaching.