Hines, Tony

CIM workbook1999 advanced certificate syllabus : Management information for marketing decisions 1999-2000 / Tony Hines. - Oxford : Butterworth-Heinemann, 1999. - xii, 296 p. ; 29 cm.

Includes index.

Includes bibliographical references.

075064365X (pbk.)


Management information systems.
Marketing --Management.
Marketing --Study and teaching.