Hines, Tony
CIM workbook1999 advanced certificate syllabus : Management information for marketing decisions 1999-2000 /
Tony Hines.
- Oxford : Butterworth-Heinemann, 1999.
- xii, 296 p. ; 29 cm.
Includes index.
Includes bibliographical references.
075064365X (pbk.)
Management information systems.
Marketing --Management.
Marketing --Study and teaching.