CIM study text, certificate paper 4 :  marketing fundamentals. 

 - London :  BPP Publishing,  1996. 
 - xiv, 316 p. :  forms ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0751740438 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.