TY  - BOOK
ED  - Chartered Institute of Marketing.
TI  - CIM study text, diploma syllabus 94: Strategic marketing management: planning and control 
SN  - 0751740233 (pbk.)
PY  - 1994///
CY  - London
PB  - BPP Publishing
KW  - Marketing
KW  - Study and teaching
KW  - Management
KW  - Strategic planning
KW  - Decision making
N1  - Includes index
ER  -