Marketing / Courtland L. Bovee, John V. Thill. - New York : McGraw-Hill, ©1992. - xxxi, 761, [100] pages. : colour. illustration. ; 26 cm. - McGraw-Hill series in marketing. .

Includes bibliographical references and index.

ISBN: 0070067341 (hardback.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 BOV