TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Thill,John V.
TI  - Marketing
SN  - 0070067341 (hbk.)
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes indexes; Includes bibliographical references
ER  -