Bovee, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovee, John V. Thill. 
 - New York :  McGraw-Hill,  c1992. 
 - xxxi, 761, [100] p. :  col. ill. ;  26 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes indexes. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070067341 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.