Peter, J. Paul. <br/><br/>
Understanding consumer behavior / 
J. Paul Peter and Jerry C. Olson. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xv, 485 p. :  ill. (some col.) ;  26 cm. 
 - The Irwin series in marketing.  .
<br/><br/><label>ISBN: </label>0256122784 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.