TY  - BOOK
AU  - Wilmshurst,John
TI  - Below-the-line promotion
SN  - 0750605480 (pbk.)
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Management
KW  - Sales promotion
N1  - Includes index; Includes bibliographical references
ER  -