00822nam a2200265 a 4500 0750605480 (pbk.) MAIN HF5438 Wilmshurst, John Below-the-line promotion / John Wilmshurst. Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993. 398 p. ; 23 cm. Marketing series. Professional development series. Marketing. Includes bibliographical references. Includes index. Marketing Management. Sales promotion. .b10086493 21-08-03 21-08-03 20230123133402.0 NUST BOOKS HF5438 147685 147685 2023-01-23 00:00:00 14 HF5438 WIL 92003002984 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00