Wilmshurst, John <br/><br/>
Below-the-line promotion / 
John Wilmshurst. 
 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1993. 
 - 398 p. ;  23 cm. 
 - Marketing series. Professional development series.  Marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750605480 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Sales promotion.