01283nam a2200313 a 4500003000400000005001700004008004100021020002800062040003100090050001500121100002000136245013700156250004900293260004700342300006500389336002600454337002800480338002700508440003600535504005100571650003200622650002800654700003200682700003200714907000600746942003600752999001900788952016200807OSt20240222145117.0                                          a0256114080 (paperback.)  cNUSTaNUSTbengdNUSTerda  aHF5415 ENG1 aEngel, James F.10aPromotional strategy :bmanaging the marketing communications process /cby James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.  a7th edition., international student edition.  aHomewood, Ill. :bRichard D. Irwin,c1991.  axxv, 753 pages. :billustrations. (some coloured.) ;c23 cm.  2rdacontentatextbtxt  2rdamediaaunmediatedbn  2rdacarrieravolumebnc 4aThe Irwin series in marketing.   aIncludes bibliographical references and index. 1aCommunication in marketing.  aMarketing xManagement.  aKinnear, Thomas C.eAuthour  aWarshaw, Martin R.eAuthour  a.  cBOOKSkHF2lcchHF5415 mENGn0  c147675d147675  00102LCC40708NFICaMAINbMAINcGENd2023-01-23eBook Aid Internationalg80.00l40oHF5415 ENGp92003004012r2023-01-23 00:00:00v80.00w2023-01-23yBOOKS