TY  - BOOK
AU  - Engel,James F.
AU  - Kinnear, Thomas C.
AU  - Warshaw, Martin R.
TI  - Promotional strategy: managing the marketing communications process 
SN  - 0256114080 (paperback.)
AV  - HF5415 ENG 
PY  - 1991///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -