01012nam a2200265 a 4500003000400000005001700004008004100021020002800062040003100090050001500121100002000136245013700156250004900293260004700342300006500389336002600454337002800480338002700508440003600535504005100571650003200622650002800654700003200682700003200714OSt20240222145117.0                                          a0256114080 (paperback.)  cNUSTaNUSTbengdNUSTerda  aHF5415 ENG1 aEngel, James F.10aPromotional strategy :bmanaging the marketing communications process /cby James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.  a7th edition., international student edition.  aHomewood, Ill. :bRichard D. Irwin,c1991.  axxv, 753 pages. :billustrations. (some coloured.) ;c23 cm.  2rdacontentatextbtxt  2rdamediaaunmediatedbn  2rdacarrieravolumebnc 4aThe Irwin series in marketing.   aIncludes bibliographical references and index. 1aCommunication in marketing.  aMarketing xManagement.  aKinnear, Thomas C.eAuthour  aWarshaw, Martin R.eAuthour