Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 
by James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. 
 - 7th edition., international student edition. 
 - Homewood, Ill. :  Richard D. Irwin,  1991. 
 - xxv, 753 pages. :  illustrations. (some coloured.) ;  23 cm. 
 - The Irwin series in marketing.  .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256114080 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415 ENG