Evans, David <br/><br/>
Marketing / 
by David Evans ; edited by John Eve and Allister Langlois. 
 - Oxford :P  Oxford University Press,  ©1990. 
 - 254 pages  illustrations  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0198335369 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 EVA