Evans, David <br/><br/>
Marketing / 
by David Evans ; edited by John Eve and Allister Langlois. 
 - Oxford :P  Oxford University Press,  1990. 
 - 254 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0198335369 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.