TY  - BOOK
AU  - Smith,P.R.
AU  - Pulford, Alan
AU  - Berry, Chris
TI  - Strategic marketing communications: new ways to build and integrate communications 
SN  - 0749429186 (paperback)
AV  - HF5415 SMI 
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes Bibliographical References and index
ER  -