Smith, P. R. <br/><br/>
Strategic marketing communications :  new ways to build and integrate communications / 
by P. R. Smith, Chris Berry and Alan Pulford. 
 - Revised edITION. 
 - London :  Kogan Page,  ©1999. 
 - xii, 300 pages  24 cm. 
<br/><br/>Includes Bibliographical References and index 
<br/><br/><label>ISBN: </label>0749429186 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 SMI