Kinsey, Joanna Marketing in developing countries / Joanna Kinsey. - London : Macmillan Education, 1988. - xii, 374 p. ; 23 cm. - Macmillan studies in marketing management. . Includes index. Includes bibliographical references: p.355-363. ISBN: 0333421167 (pbk.) Subjects--Topical Terms: Marketing --Developing Countries.