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  <titleInfo>
    <title>Marketing management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Van der Walt, A.</namePart>
  </name>
  <name type="personal">
    <namePart>Marx, S.</namePart>
  </name>
  <name type="personal">
    <namePart>Cronje, G. J. De J.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Cape Town</placeTerm>
    </place>
    <publisher>Juta</publisher>
    <dateIssued>1989</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 577 p. ; 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by G. J. De J. Cronje ; edited by S. Marx and A. Van der Walt.</note>
  <note>Includes index.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcshac">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <identifier type="isbn">0702122947 (pbk.)</identifier>
  <recordInfo>
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    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20230123133400.0</recordChangeDate>
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