Marketing management / 
by G. J. De J. Cronje ; edited by S. Marx and A. Van der Walt. 
 - Cape Town :  Juta,  1989. 
 - xviii, 577 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0702122947 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.