Parasuraman, A. <br/><br/>
Marketing research / 
by A. Parasuraman. 
 - Reading :  Addison-Wesley,  c1986. 
 - xiv, 831 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201060515 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.