TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 0256122768 (pbk.)
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index; Includes bibliographical references
ER  -