Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
by Donald R. Lehman and Russell S. Winer. 
 - 3rd ed. 
 - Burr Ridge, Ill. :  Irwin,  1994 
 - x, 198 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256122768 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Planning.