Lamb, Charles W. <br/><br/>
Marketing cases / 
Charles W. Lamb, O. C. Ferrell,  William M. Pride 
 - Third Edition 
 - Boston :  Houghton Mifflin,  ©1987. 
 - ix, 551 pages. :  illustrations. ;  24 cm. 
<br/><br/><label>ISBN: </label>0395429102 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 LAM