Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 4th ed. 
 - Chicago :  Dryden Press,  1991. 
 - xxiv, 834 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030515629 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.