00960nam a2200277 a 4500 1531-8125 (pbk.) MAIN HF5415.32 Luce, Mary Frances Emotional decisions : tradeoff difficulty and coping in consumer choice / by Mary Frances Luce, James R. Bettman and John W. Payne. Chicago : University of Chicago Press, 2001. 209 p. ; 23 cm. Monographs of the Journal of Consumer Research ; no. 1 Includes bibliographical references: p.182-209. Risk-taking (Psychology) Consumers' preferences Econometric models. Consumer behaiour. Payne, John W. Bettman, James R. .b10086146 22-08-03 19-08-03 20230123133400.0 NUST BOOKS HF5415.32 147626 147626 2023-01-23 00:00:00 4 HF5415.32 LUC 92003003418 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00