00794nam a2200217 a 4500008004100000022002100041100002300062245013800085260005100223300002100274440006000295500005200355650002900407650004900436650002300485700001900508700002200527003000100549005001700550040000900567                                          a1531-8125 (pbk.)1 aLuce, Mary Frances10aEmotional decisions :btradeoff difficulty and coping in consumer choice /cby Mary Frances Luce, James R. Bettman and John W. Payne.  aChicago :bUniversity of Chicago Press,c2001.  a209 p. ;c23 cm.  aMonographs of the Journal of Consumer Research ;vno. 1  aIncludes bibliographical references: p.182-209.  aRisk-taking (Psychology)  aConsumers' preferences xEconometric models. 1aConsumer behaiour.  aPayne, John W.  aBettman, James R.20230123133400.0  cNUST