Fliehman, Deborah G. <br/><br/>
Customer retention through quality leadership :  the Baxter approach / 
Deborah G. Fliehman, David D. Auld. 
 - Milwaukee, Wis. :  ASQC Quality Press,  c1993. 
 - xii, 233 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0873891678 (pbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Baxter Healthcare Corporation.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--United States--Case studies.<br/>Customer relations--United States--Case studies.<br/>Quality of products--United States--Case studies.