Management information for marketing and sales : CIM workbook, advanced certificate syllabus /
Tony Hines.
- Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing , 1995.
- 239 p. : ill. ; 30 cm.
- The marketing series. .
Includes index.
0750619929 (pbk.)
Marketing --Study and teaching. Marketing--Management. Marketing research.