Hatton, Angela. <br/><br/>
Effective management for marketing 1996-97 :  CIM workbook, advanced certificate syllabus / 
Angela Hatton and Mike Worsam. 
 - Oxford :  Butterworth Heinemann on behalf of the Chartered Institute of Marketing,  1996. 
 - xi, 289 p. ;   30 cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>075062907X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Marketing--Management--Examinations--Study guides.